DESCRIPTION AND KEY WORDS

In many search engines are We ask, in addition to our name, email address mail, web url, etc.., a text describing our website and key words with which we want users find our site. Of course, we will only have a few lines and a small number of words or letters insert in these fields on the form, so we calculate carefully what is best for us. This requires bear in mind that search engines have millions of pages Indexed and probably in the tens of thousands of for our own content. If our site is aimed at webmasters and contains tips, advice and resources for them, perhaps we can see that the "Web Design" from a search engine contains 10,000 pages indexed, however maybe there are only 1000 pages in the "Tutorials and teaching", so if the included in the second section will have more chances of being at the top of searches. It is true that we should more generalized to include more public better, but many Sometimes it is better to look for specific audiences and perhaps put up the number of page views, which is usually what we want to publish a website.

As many webmasters know, the description and the keywords of our website also be inserted into the html code of our pages (not just the main, because the search engine robots crawl and indexed all the pages containing our inst_backup.ycp). For This uses the blockbuster "TAGS". Thus, it is equally should fine tune the information contained in the tags for the robots of Google, Altavista, etc., which used to give high our pages in their databases.

TITLE

It is amazing how hundreds of thousands of pages published on the Internet have the title "No title", "Untitled", "Page 1", "New Page", etc. This is absolutely unforgivable mistake and paid dearly in the search engines and directories. The title should always be short and should describe the maximum in a few words the contents of our website. All pages should contain the title and not just principal, and is also the title should be repeated one or some of the most important keywords which we want we seek to win this way relevance to other competing pages with similar content.

META DESCRIPTION

While it is true that these parameters are ignored by browsers and some search engines, you should always include this tag because some of the most major search engines use it to show a small description of the pages found by the user when performing one search. The inclusion of too many words in description, As in the keywords or keywords that we will see then all that will be harmed because the more put more words lose all relevance. Remember that sole mission is to try the Navigator "click" in our link when reading this description, you have to be striking but short, and without misleading or exaggerated because we penalized. Also we must not abuse signs exclamation point and capital letters because we also penalized by the browser (you should never put text like "click here and you surprised "," PLEASE CLICK HERE "," the best page world ", etc.).

META KEYWORDS

They have a function similar to the meta-description and only relevant for some search engines, but have more importance and relevance that description. It should only insert keywords related to the actual content of our site, without exaggerating or repeated, and not should add too as we will also be penalized. In some browsers may be repeated keywords, but still this case, one must not be repeated immediately following another.

A little trick (But only works in some browsers) is to put all plural keywords so they can be found both this form and singular, but it is also true that many seekers differentiate between upper, lower, male, feminine singular and plural of each word, so that these cases should fine tune the keywords to be inserted so as not to too, trying to only those that we ourselves would use if we find a page similar to the ours.

FIRST WORDS OF THE PAGE

Contrary to what many people believe, many search engines also index the first content words "visible" to differentiate pages even more between the relevance of a keyword or phrase. Thus, the first lines (especially the first) must try again make a refined description of our site without the user realize that we are "still" in our advertising place even within it. Covertly could write a text like "Welcome to the resource center for webmasters where you will find everything related to the creation and web maintenance "or something like that. A trick frequent (though sometimes only will we penalize us) is to insert more keywords "at will" on the front lines of each page, changing the font color for the background so that users can not see but search engines. Many times we will be penalized for spam, but surely Most times we will move up the and get more relevant searches for our keywords.

OTHER FORMS RELEVANCE TO GET

In many cases, lesser extent, robots indexed buscadors keywords that are within the visual content of our page, especially the headers, the phrases in bold, the comments within the HTML code, links, and alt text images using the parameter "ALT" within the policy "IMG."

PAGES "GATEWAY"

Empty pages are content but with title, description, meta-tags, etc. only constructed to obtain more relevant and more links within search engines. When the user enters a page "gateway" this is automatically redirected (without the user being aware of it) to the page that the webmaster wanted to promote. You can make hundreds of pages "gateway" redirected them all to a single page "real", but lately all search engines penalize very This technique severely fraudulent.