On these evaluations, you know, for example:

• have reached what keywords drive traffic to you
• are on what external links are links, go to the visitors to you
• what are the most common entry pages
• which sub-pages are accessed most often, which are least likely to
• which path a visitor took through your pages
• what browser and operating system your visitors use
• coming from each city and country your visitors
• which sites could not be displayed, for example, because of a bad link

These statistics you can use it to optimize your site on, for example, the following approaches:

• You discover new keywords that allow you to find, the best source of this sub-pages you can target to improve
• If you notice that a particular base from outside, eg a forum link, you can start to take this opportunity to improve that page for additional content.
• On the most popular entry pages, you can check immediately whether you will cope as a new visitor. You can put there deliberately and internal links to additional offers.
• In pages that are invoked only rarely, you can improve the content, or “push” through better internal linking.
• incorrect pages or links will be caught soon and can be corrected quickly

Software Tip log file analysis

An excellent program to analyze log files is the Funnel Web Analyzer from Quest Software. Originally developed as a purchase program, it is now available as freeware. The tool offers comprehensive recruitment and evaluation options:

• FTP download of log files
• Analysis of traffic volume, server errors, and exit pages, directories, downloads, file types, visitors (including on-line time and recovery), domains, countries, referrers, keywords, multimedia, robots, browsers, operating systems and more
• DNS lookup for the regional assignment
• extensive filtering capabilities (eg, by date, URL, file extension, user agent, referrer, virtual host, cookie, user name)
• formatting of the report templates (eg, HTML / RTF / PDF / Excel, language, GIF / JPG / PNG, colors)
• Scheduler (for automated processing schedule)
• Zip and upload reports

For a good Google ranking factors are exactly four important!

Call it the COLT principle:

COLT  on the first Google hit targets with

• C ONTENTS (content)

Your site needs good, that is worth reading and linking content!

• O ptimization (optimization)

Your website search engine must be programmed and user-friendly!

• L eft (link)

Your site must be well integrated into the network, ie, be linked well!

• T ime (time)

A good ranking will take time. It is just like real life: who is young is not being taken seriously. Google’s trust (and thus the ranking) increases with age. This applies to your domain for your website and for all links!

Each individual component will contribute to the improvement of the Google rankings. For a very good ranking you need at least three of them – but best of everything.

The time factor can outsmart you do not, here you just have to have patience.
So, use the waiting time to do your homework!

So what’s considered newsworthy? Something that is out of the ordinary or significant, such as an announcement of an event, special performance, survey results, technological breakthrough, merger/acquisition, significant award, etc. Press releases should not be used to announce a site update or a minor product change. Frequent or frivolous releases will often not be considered so choose your subjects carefully.

Press releases must follow a standardized format so that they can be recognized quickly. They begin with the term “FOR IMMEDIATE RELEASE” and include a header, headline, city, date, body and closing. Contact information is an absolute necessity and URL links can be included wherever they are relevant.

You can write your own releases and distribute them or have a public relations/distribution service do it for you. If you opt to write and distribute the release on your own, it will be free but time-consuming. Build a list of journalists by collecting names from pertinent websites and magazines — your release will get more attention when it is personalized and addressed to the right individual. Have e-mail and fax versions available so they can be sent out quickly.

If you choose to use an outside firm to handle your press releases, be aware that it can get costly. Using a good public relations company does have advantages: if they are reputable, the release may be taken more seriously; it will be written in a way that reflects the importance of the content; it is more likely to be targeted to the right recipients.

Analyze your budget and your need for press releases before deciding if you want to outsource that function or if you have the expertise to do it yourself.

Once your company utilizes press releases, include a “media center” on your site so visitors can access the information too.

• Display your URL prominently on all your printed material and packaging
• Utilize traditional media advertising, such as: Newspapers, Magazines, Radio and TV Commercials, Billboards, and Direct Mail
• Sponsor community events
• Exhibit/attend trade shows and seminars
• Develop promotional items and giveaways

Your business may be a product of the emerging power of the Internet, but don’t forget the tried-and-true advertising techniques that worked prior to ecommerce. Whether you’ve built your business through clicks or bricks, many advertising strategies are applicable.

- Check your spelling and grammar carefully. It is always good to have another set of eyes look it over before going live so you might want to employ the skills of a proofreader or copy editor.
- Use punctuation properly. One exclamation point conveys significance very clearly. No need to overdo it!
- All caps are good for emphasizing a particular word, but use the effect sparingly.
- Don’t make the type size too small that it’s hard to read and don’t make it too big that it scares people away. Try different sizes and get the opinions of others.
- Make sure to use contrasting color combinations. Red text on a pink background or reverse type on yellow will not work well.

If your spelling and grammar leave a lot to be desired or you use words and punctuation in an annoying fashion, visitors will cruise right by you and not take you seriously.

Create a list of industries that would benefit from exchanging links with your site then research various companies in each field. Take your time choosing the sites you would like to approach about reciprocal links – you want to make sure they are reputable companies that keep their sites updated and interesting.

A link exchange is essentially a partnership and how one company conducts business will be a reflection on the other. Once you’ve decided on some companies, contact them but avoid sending an impersonal email that will be disregarded as spam. Send the email to the appropriate decision-maker and be specific about why a link exchange would be mutually beneficial. Create a neat, orderly library with the links that relate to your business and add them to the bottom of your pages. You want your customers to have already seen your content by the time they get to the links. Avoid the impulse to add lots of outbound links all over your site. You don’t want your customers clicking out shortly after clicking in.

There are also a number of sites that create the partnerships for you, such as Link-Box.com. This service allows you to choose specific markets and customized link boxes for your web site.

If you are creative and artistic you may want to produce your own logo, rather than use a graphic design firm. Be mindful of the audience you want to attract – cotton candy colors may be effective for a children’s clothing store but not for a construction company.

Create a few options and get input from friends or associates. You can even incorporate a fun, traffic-building survey on your site by displaying a few different logo choices and allowing your visitors to vote on the design they like best. The winning results will be a good indication of what holds the most appeal for the public.

If you opt to utilize the skills of a professional, try web-based The Logo Factory.com. By creating all your corporate artwork needs online, you can be part of the design process every step of the way. Their services also include web design, illustrations, stationery and printing.

Once you have decided on the perfect logo for your e- commerce business, maintain consistency by using the graphic on all your printed material – stationery, business cards, packaging, etc. – as well as prominent (but not overwhelming) placement on your site. If your logo is especially cool, you may want to have promotional items, such as hats and shirts, created as well.

It is the result of information retrieval in the database of the major Internet search engines by using search algorithms in the software.

What is SEO?

It is the task of adjusting the information on pages that are intended to appear in top positions in the results.

What is the Search Engine Optimization?

To apply various techniques aimed at ensuring that Internet search engines placed in a certain web page and top-ranked position (positions) within their search results page for certain key words and phrases search. It is also understood as the web development techniques aimed at improving the position of particular web site home pages on the search results of Search Engines in English is identified as Seeps and is part of the jargon of webmasters speaking.

What are Keywords?

Are words or short phrases for which you want to find your page. It is a word or identifier that has a particular meaning to a programming language. The meaning of keywords – and the meaning of the concept of keyword – differs widely from one programming language to another.

What is a Search Engine?

Is a software system that indexes files stored on web servers? An example is Internet search engines (some look only to the Web but also looking at other news services as Gopher, FTP, etc…) When asked for information on a topic. The searches are keywords or topics with hierarchical tree; the search result is a list of Web addresses mentioned in the issues related to search keywords.

What is Goggle?

Around 2001, the search engine Goggle prominence. Its success is based in part on the popular concept of Page Rank based on the premise that the most desirable sites were linked by other pages more than the rest. This idea allowed Goggle to have the pages of a particular search based on their importance, based on this algorithm, that is, the pages linked by other pages were displayed in the first place.

Goggle’s minimalist interface became very popular among users and has since had many imitators Goggle and many other search engines used not only Page Rank but more than 150 criteria to determine the relevance of a page.

What is a Directory?

It is a technology widely used by large number of scripts on the market. Not require many computer resources. Instead, it requires more human support and maintenance.

The algorithms are much simpler, presenting information about the sites registered as a collection of directories. No travel web sites or store its contents. Only some of the data recorded on our website, as the title and description to be made when registering the site in the directory.

The search results will be determined by the information supplied when registering the directory site. Unlike engines, are reviewed by human operators, and classified according to categories, so it is easier to find pages on the subject of our interest. Examples of directories are: Open Directory Project, Yahoo!, and Terra.
Why is it so important optimizing your Web Site?

Because…

* 8 out of 10 Internet users use search engines
* 5 out of 10 potential consumers, are guided by themselves on the Internet
* Optimizing your web pages, increases of 10% to 50% the chance of being found by potential consumers
* Possibly your competition, and has been working in marketing your website online…

What is technical “Black Hat SEO?

Techniques are “outlaws” for rankeamiento in search engines. These techniques are designed to fool the search mechanism for certain website can ranker well. It is not advisable to use.

What is technical “White Hat SEO?

Is a set of SEO techniques that are based on the rules established by search engines for positioning?

What is duplicate content?

It is the presence of one or more files copied “liters ipsis”From another site. Should be avoided because it can lead to punishment by the search mechanism.

What are “Backlines”?

Are inbound links, links that bind to a site without a reciprocal link?

What is CPC?

Cost Per Click. Is the cost the advertiser pays for each user who clicks on your ad?

What is CPM?

Cost per thousand impressions. It is a metric used to sell such banner advertising, paid advertising, or not receive clicks.

What is CPA?

Cost per Action. Is the cost an advertiser pays when a user performs some action (register, purchase) having entered through an advertisement.

What is CTR?

Click-through rate or rate of clicks. Is the rate of 100 clicks per ad impressions, expressed as a percentage?

What is ICC?

Cost Per Influence. It is the price an advertiser pays for advertising on a particular site or bog with a certain prestige.

What is Contextual (Advertising)?

Contextual ads are ads which use the context of the page in which they are placed so as to display ads related to the page content.

What is SEO?

Search Engine Optimization, Search Engine Optimization. Set of techniques to improve the position of a site in search engines.
What is SEM?

Search Engine Marketing, Search Engine Marketing. Set of techniques to monetize the traffic referred by search engines.

What is SMO?

Social Media Optimization, Social Media Optimization. Set of techniques to optimize a site for social networking.

What is SERP?

Search Engine Results Page. Search results page that is returned when you query a search term.

Having a site up to date could be costly in terms of the number of hours of dedication that is required and even, depending on who undertake such maintenance could put in additional problems.

There are many ways to maintain a web site depending on your needs, including:

• Keeping content only

• Creating new sections regularly

• Graphical improvements to the site design

• Creation of methods of communication with customers

• Complete restructuring and optimal navigation

• Support and troubleshooting specific

You should not worry or waste time looking for a responsible and accountable for your website professional, someone who knows what to do and where it should take you to walk your Internet business.

That way, you concentrate all your attention on your company and we manage your site!

1. The visitor downloads the Alexa toolbar from your Web Site
2. Your use of bar visits Alexa to access Amazon.com
3. You win all transactions that occur through  Amazon.com

How it Works bar Alexa ?

1. The visitor downloads the Alexa toolbar from your Web Site
2. Your use of bar visits Alexa to access Amazon.com
3. You win all transactions that occur through  Amazon.com

That is the bar  of Alexa ?

Alexa, owned by the company  Amazon is an international meter in operation since 1997. In its   searches, not only provides results on the classification of    webs, but also an image of the appearance of the Web (‘screenshot’) and   a short questionnaire for assessing the page. Their measurements are   the most respected Internet, many Sponsors and advertisers make  consider the position in the ranking to promote and sell their         products. To explain, is a way of measuring audience   that each Web page in the world.

For the user, Alexa is presented as a floating navigation bar that appears when         out to surf (You can remove or hide when you want).  For each site you visit, Alexa offers you a list of other   possible destinations constituted on the basis of the collection of        sites that other users have gone from the page  in which it is located.

What advantages does using the bar Alexa ?

Avoid annoying Pops
It combines information Ranking the information more Alexa