The design team to the customers
You’ve waded through your requirements for taxes, payment, security, and shipping (all covered in Transactions). You’ve established how your site will have to work in order to please everybody, from the CEO to the legal department to the design team to the customers. You finally have a clear idea of what needs to be built [...]
iPin
iPIN is an alternative payment solution that truly remedies the problems for merchants associated with accepting Visa and MasterCard – if it catches on. Today, it’s in use in France only for delivery of digital goods and service, but it will soon be rolled out worldwide for hard goods as well. How It Works iPIN [...]
Say, “Cheese!”
Since a picture is worth a thousand hits, put ‘em up on your site! Don’t crowd your pages with too many photos, but make sure each product is accurately represented. Customers can’t touch the merchandise before buying so they at least want to be able to see it. For your photo shoot, display the products [...]
New Ways to Pay
Your e-business should be equipped to handle check and credit card transactions but did you know there are other available ways to accept payment? The growth of ecommerce has created many developments in alternative payment solutions and utilizing them can keep you a step ahead of your competition.
A Worldly Presence
Your e-business may be appropriate for the international market and globalization could be in your future. If your potential customers are all over the world, there are a number of features that will have to be in place to prepare your site:
Spam, Spam, Go Away
Okay, this is an EC Tip basic: do not, under any circumstances, send unwanted email to people who have not requested it. There are many ways to collect email addresses and while unsolicited bulk email may seem like a good way to spread the word about your great ecommerce site, all it will do is [...]
Don’t Know Your ISP from Your ASP?
Do “cookies” create cravings? Does the word “crawlers” make you feel itchy? Is “hypertext” the equivalent of speed-reading? Do you think “URL” is a fancy spelling for your cousin Earl’s name? If any of these terms are confusing, you’re most likely a “newbie” (slang term for someone who is a new user on an online [...]
Where Everybody Knows Your Name
One of the true feelings of belonging comes when you’re greeted by name in your local mom-and-pop shop as they serve you “the usual.” As the convenience and success of online shopping continues to grow, e-businesses strive to create the same customer loyalty and relationships. Now there is a way for e-merchants to duplicate this [...]
Your Corporate Identity
A logo will essentially act as the “face” for your e-business, representing the image of your company and helping to build your brand. Your hope is that someday your corporate logo will be immediately recognizable to the masses, so you want the design to be innovative, eye-catching and able to withstand the test of time.
E-business will cost money
Unless you’ve come up with a new way to utilize air, everything connected to your e-business will cost money. You’ll have to secure funding from the moment you begin implementing your idea and since it may take a few years for your business to begin showing a profit, you’ll also have to make plans for [...]
