Online Marketing

What is Web Positioning?

It is the result of information retrieval in the database of the major Internet search engines by using search algorithms in the software.

What is SEO?

It is the task of adjusting the information on pages that are intended to appear in top positions in the results.

What is the Search Engine Optimization?

To apply various techniques aimed at ensuring that Internet search engines placed in a certain web page and top-ranked position (positions) within their search results page for certain key words and phrases search. It is also understood as the web development techniques aimed at improving the position of a particular web site home pages on the search results of Search Engines in English is identified as SERPs and is part of the jargon of webmasters speaking.

What are Keywords?

Are words or short phrases for which you want to find your page. It is a word or identifier that has a particular meaning to a programming language. The meaning of keywords - and the meaning of the concept of keyword - differs widely from one programming language to another.

What is a Search Engine?

Is a software system that indexes files stored on web servers. An example is Internet search engines (some look only to the Web but also looking at other news services as Gopher, FTP, etc..) When asked for information on a topic. The searches are keywords or topics with hierarchical tree, the search result is a list of Web addresses mentioned in the issues related to search keywords.

What is Google?

Around 2001, the search engine Google prominence. Its success is based in part on the concept of popularity based on PageRank, on the premise that the most desirable sites were linked by other pages more than the rest. This idea allowed Google to have the pages of a particular search based on their importance, based on this algorithm, that is, the pages linked by other pages were displayed in the first place.

Google's minimalist interface became very popular among users and has since had many imitators Google and many other search engines used not only PageRank but more than 150 criteria to determine the relevance of a page.

What is a Directory?

It is a technology widely used by large number of scripts on the market. Not require many computer resources. Instead, it requires more human support and maintenance.

The algorithms are much simpler, presenting information about the sites registered as a collection of directories. No travel web sites or store its contents. Only some of the data recorded on our website, as the title and description to be made when registering the site in the directory.

The search results will be determined by the information supplied when registering the directory site. Unlike engines, are reviewed by human operators, and classified according to categories, so it is easier to find pages on the subject of our interest. Examples of directories are: Open Directory Project, Yahoo!, Terra.

Why is it so important Optimizing your Web Site?

Because ...

• 8 out of 10 Internet users use search engines
• 5 out of 10 potential consumers, are guided by themselves on the Internet
• Optimizing your web pages, increases of 10% to 50% the chance of being found by potential consumers
• possibly your competition, and has been working in marketing your website online ...

What are technical "Black Hat SEO?

Techniques are "outlaws" for rankeamiento in search engines. These techniques are designed to fool the search mechanism for certain website can ranker well. It is not advisable to use.

What are technical "White Hat SEO?

Is a set of SEO techniques that are based on the rules established by search engines for positioning

What is duplicate content?

It is the presence of one or more files copied "literis ipsis"From another site. Should be avoided because it can lead to punishment by the search mechanism.

What are "Backlinks"?

Are inbound links, links that bind to a site without a reciprocal link.

What is CPC?

Cost Per Click. Is the cost the advertiser pays for each user who clicks on your ad.

What is CPM?

Cost per thousand impressions. It is a metric that is used to market such advertising banners and paid advertising, or not receive clicks.

What is CPA?

Cost per Action. Is the cost an advertiser pays when a user performs some action (register, purchase) having entered through an advertisement.

What is CTR?

Click-through rate or rate of clicks. Is the rate of 100 clicks per ad impressions, expressed as a percentage.

What is ICC?

Cost Per Influence. It is the price an advertiser pays for advertising on a particular site or blog with a certain prestige.

What is Contextual (Advertising)?

Contextual ads are ads which use the context of the page in which they are placed so as to display ads related to the page content.

What is SEO?

Search Engine Optimization, Search Engine Optimization. Set of techniques to improve the position of a site in search engines.

What is SEM?

Search Engine Marketing, Search Engine Marketing. Set of techniques to monetize the traffic referred by search engines.

What is SMO?

Social Media Optimization, Social Media Optimization. Set of techniques to optimize a site for social networking.

What is SERP?

Search Engine Results Page. Search results page that is returned when you query a search term.