Create a list of industries that would benefit from exchanging links with your site then research various companies in each field. Take your time choosing the sites you would like to approach about reciprocal links – you want to make sure they are reputable companies that keep their sites updated and interesting.

A link exchange is essentially a partnership and how one company conducts business will be a reflection on the other. Once you’ve decided on some companies, contact them but avoid sending an impersonal email that will be disregarded as spam. Send the email to the appropriate decision-maker and be specific about why a link exchange would be mutually beneficial. Create a neat, orderly library with the links that relate to your business and add them to the bottom of your pages. You want your customers to have already seen your content by the time they get to the links. Avoid the impulse to add lots of outbound links all over your site. You don’t want your customers clicking out shortly after clicking in.

There are also a number of sites that create the partnerships for you, such as Link-Box.com. This service allows you to choose specific markets and customized link boxes for your web site.

The calendar said it was May 1, Labor Day. But that did not matter for a group of fishermen, net in hand, was launched into the adventure anyway. And go it was an adventure: a catfish out of the water so great that even the Department of Fisheries of Thailand wanted to weigh the huge catfish. Of course, not leaving the surprise.

They wanted to see with their eyes how the balance stuck in the 293 kilos. Among those present also came to see the feat Zebu Hogan, who is in charge of an international project to identify and study freshwater fish of great size.

Hogan confirmed that it was the heaviest fish which has been known that Thailand began to keep statistics tables, back in 1981. The data encouraged the fishermen to sell fish to environmental groups that planned to turn back to water. Incidentally, a nice gesture.

But the catfish died before delivery. Cha business? No sir, only a change of plans. Was sliced and sold as food in supermarkets and people in general. Clink box round business.

And the scientific explanation about the unexpected size? That took care Hogan, whose work is sponsored by the Global Fund for Wildlife (W W F) and the National Geographic Society. He assured that prepares a lengthy report on this unusual good find.

But something must have been in the middle of the dark, among the studies, the business of the fishermen and the food consumed by the inhabitants of the area: the giant catfish was listed as an endangered species in 2003. One detail that weighs so much like fish.