Tag Archive: Research
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Qualitative Research Party
Qualitative research resides at the touchy-feely end of the research spectrum. It is an open-ended method of acquiring information about the consumers’ product requirements (what they want) or product perceptions (what they think of what you’ve got). While the variations are limitless, this type of research typically takes the form of focus groups, user testing, [...]
Market Research on the Web
Market Research – you’ve probably heard the term thrown around quite a bit recently, and while it may have stirred up a yawn (or two) at the time, it did pique your curiosity enough that you’re reading this article. So what is it, exactly?
Survey Says Online Fraud Is Increasing As More Merchants Take Steps to Fight It
Fraud is a growing problem with doing business online, according to a new survey, and a growing number of businesses are taking steps to counter illegal transactions.
